Audella is a brand deeply rooted in the desire to support women in their everyday active lifestyle. Our athleisure wear is designed for modern women who live a consciously healthy life and want to feel motivated and strong in their daywear. These garments have the power to translate to each part of your day for every woman who values comfort and well-being.
We create our collections in small, mindful batches and all products are produced in an ethical and sustainable way. Our fabric is technical, innovative & comfortable - whether you are working out, relaxing at home or at a casual date.
Audella is proud to have all our garments manufactured by local South African women, so when you’re buying a garment, you’re not only buying a piece of clothing, but you’re also playing an active role in empowering these South African women who sew every stitch with love.
Who is Anasja?
I am a Pilates instructor and Heath Coach with a passion for helping women to create and lead a healthy lifestyle. Living and sharing my passion is my greatest achievement. I love to support others in their pursuit to better themselves and in the process, I also learn, grow, and adapt.
As a pilates studio owner, mom and wife, I find myself wearing mostly activewear. I wanted to feel comfortable and confident in what I was wearing, and this need grew into Audella Athleisure.
My efforts in building this brand are focused on empowering women – from the women wearing the garments to the women working in the manufacturing process.
I was born and raised under the African sun, where we live with “Ubuntu” - living a life of compassion and humanity. I see success as prospering wider and beyond my own effort; a level of prosperity that reaches more than the Audella brand. That every woman involved in the manufacturing process will feel valued, motivated, and empowered.
"We are different so that we can know our need of one another, for no one is ultimately self-sufficient”
- Desmond Tutu (1999)
Our fabric and manufacturing process
Audella partnered with a South African based company, Shakti Shanti, for the manufacturing of the garments. Shakti Shanti and Audella share values and a commitment to the wellbeing of others. We are passionate about elevating communities and will spend more and more time on this with the growing of our partnership.
Made with Emana technology, these garments have amazing functionalities, such as compressing and shaping the body and factor 50+ UV Protection. Imported from Brazil, our Emana fabrics with their signature design and engineered from Polyamide Elastane fabric, to convert body heat into infrared rays and emanate them back to the body improving comfort during daily activities.
Also from Brazil, the CO2 fabric is a light-weight fabric, creating a nice comfortable fit in summer. It is silky smooth against the skin, high in quality, and fast drying. The CO2 technology is focused on sustainability with a 50% reduction in energy during the dyeing process, and 95% of CO2 is recovered and ultimately repurposed. No chemicals are used in the process.
The local South African fabric that we used are Terry Cotton Fleece and Viscose blended with a small amount of spandex.
These fabrics are high quality, soft and breathable.