Our Story
Audella is a brand deeply rooted in the desire to support and uplift women, regardless of their background or lifestyle. Audella athleisure wear is made with technical fabrics, designed to provide comfort, support, and versatility. We are proud to have all our garments manufactured by African women, so when you’re buying a garment, you’re not only buying a piece of clothing, but you’re also playing an active role in empowering these South African women, generating opportunities to provide futures for themselves and their families. Our athleisure wear is designed for modern women who want to feel motivated and confident in garments which are versatile enough for the various moments of your day, whether you are exercising, staying home or casually out and about.
Audella’s vision is centered around women.
We believe in the power of unifying women of all backgrounds, cultures, & socio-economic status. Research shows that empowering and investing in women results in positive effects on their income, their families’ welfare, nutrition, health, and education, which in turn result in long-term positive changes within their communities.
We believe our clothing can empower women; the women involved in design, those involved in manufacturing, and those women who wear, love, and support the brand. We hope that when you wear Audella you will feel confident, empowered, and inspired to take meaningful action in connecting with the women in your own communities, so that together we can build a legacy for future generations.
A note from the founder
“I’m Anasja, a Pilates Instructor and Health Coach with a passion for helping women create and lead healthier lifestyles. My greatest motivation is in supporting women in their pursuit to better themselves and seeing them in turn, make a positive impact on another woman’s life.
I have a vision of a globally recognized brand that encourages women to connect with and uplift each other,regardless of their background, shape, or purpose in life.I was born and raised under the African sun where people live with “Ubuntu: living a life of compassion and humanity”, which is what inspired my vision for the Audella brand. I wanted to create a brand that engages with, supports, and positively impacts the lives of women.
"We are different so that we can know our need of one another, for no one is ultimately self-sufficient” -Desmond Tutu (1999)
As a Pilates studio owner, mom, and wife, I noticed I had a need for versatile, daily wear which was not only functional for my lifestyle, but also allowed me to feel comfortable and confident in what I was wearing. This is what inspired the idea for Audella Athleisure wear. My efforts in building this brand are focused on empowering women and I define success as prosperity beyond myself and beyond the Audella brand; prosperity in the sense that every woman, whether involved in the manufacturing or wearing of Audella garments will feel valued and motivated.”
Our fabric and manufacturing process
Audella has partnered with a South African-based company, Shakti Shanti in the manufacturing of our garments. We have a mutual passion for uplifting women and their communities, and we are committed to the wellbeing of others
Key benefits of Audella garments:
o Made with Emana technology - Polyamide smart yarn allows natural body energy to be used to promote benefits such as improved skin elasticity, increased skin firmness, reduced cellulite appearance, UV protection and muscle recovery.
o CO2 fabric is lightweight and sustainably manufactured fabric which offers polyamide benefits such as soft touch, comfort, moisture absorption & easy care
o Terry Cotton Fleece and Viscose make the garments soft and breathable.